STG x SAM KASS LUNCH BOX SERIES
SAM KASS x STG LUNCH BOX SERIES
We have partnered with Author, Entrepreneur, Activist, and Obama White House Chef / Advisor Sam Kass to launches a Lunch Box Series to support the groundbreaking work of nonprofit organization No Kid Hungry. The Lunch Box Series is curated by Sam Kass, and is inspired by the lunch boxes at Sally Bell’s Kitchen, a Richmond, Virginia establishment since the 1920’s, famous for its lunch boxes and long lines of loyal customers.
Each month, Sam Kass will collaborate with a different chef or restaurant, on custom lunch boxes that benefit No Kid Hungry. “Promoting healthy food for youth and combating child hunger is a personal mission of mine and a challenge we all have a responsibility to help solve,” says Sam Kass, “being able to partner with the Smile team to benefit No Kid Hungry is a way to help make a real difference.”
Lunch boxes will be available exclusively at our Dumbo location in the Shinola store at Empire Stores in Brooklyn Bridge Park. Executive Chef Melia Marden and Smile To Go’s newest addition to their team, pastry chef Shuna Lydon will collaborate with Kass on the first box of the series.
Ten percent of each sale will benefit No Kid Hungry. “We are honored to partner with Smile To Go and Sam Kass”, says Debbie Shore, Co-founder of Share Our Strength, the organization behind the No Kid Hungry campaign. “1 in 6 kids in the US lives with hunger, and because of partnerships like this, we are able to advance our campaign to end childhood hunger.”Smile To Go will also launch a loyalty program for the series that gives a FEED tote bag to customers who purchase ten lunch boxes over the course of the initiative. Each tote bag provides ten meals to children. FEED is a giving partner of No Kid Hungry and has a brick and mortar coffee shop located in Empire Stores near Smile To Go.
ABOUT SAM KASS
Sam Kass is the former White House Chef and Senior Policy Advisor for Nutrition in the Obama administration. He is the founder of TROVE, a strategy firm focusing on improving health and sustainability of food and a venture partner in Acre Venture Partners.
After cooking for the Obamas in Chicago for two years, Sam joined the White House kitchen staff in 2009 as Assistant Chef and, in 2010, became Food Initiative Coordinator. During his White House tenure, he took on several additional roles including Executive Director of First Lady Michelle Obama’s “Let’s Move!” campaign and Senior White House Policy Advisor for Nutrition. Sam is the first person in the history of the White House to have a position in the Executive Office of the President and the Residence. As one of the First Lady’s longest-serving advisors, he helped the First Lady create the first major vegetable garden at the White House since Eleanor Roosevelt’s victory garden.
In 2011, Fast Company included Sam in their list of 100 Most Creative People, and in 2012, he helped create the American Chef Corps, which is dedicated to promoting diplomacy through culinary initiatives. He is an MIT Media Lab fellow and a World Economic Forum Young Global Leader. He is a graduate of the University of Chicago. Sam is the author of Eat a Little Better: Great Flavor, Good Health, Better World, which was published by Clarkson Potter on April 17, 2018.
ABOUT NO KID HUNGRY
No child should go hungry in America. But 1 in 6 kids will face hunger this year. No Kid Hungry is ending childhood hunger through effective programs that provide kids with the food they need. This is a problem we know how to solve. No Kid Hungry is a campaign of Share Our Strength, an organization working to end hunger and poverty.